Whether you have a multi-million dollar listing or a “needs some TLC”, a professional photographer is a imperative to the performance of your listing. According to the National Association of REALTORS®, 80% of all home buyers are online looking at homes first before contacting their REALTOR® to go see properties. This makes your listing’s online presence a very important factor and tool for selling your home in today’s Real Estate market. If your agent is not utilizing professional quality marketing materials and online marketing techniques it may it may be time to change REALTORS®.
People tend to respond actively to what they believe. In comparison, professional Real Estate photography and marketing is no different. It builds a sense of worth visually and conveys that the property is represented well. It implies that the home is desirable and worth the extra marketing efforts! For this reason, it reduces the amount of buyers that make unreasonable offers and increases the amount of potential buyers that are willing to pay top dollar to secure the home. With such a simple equation for success, why are there REALTORS® out there that are unwilling to embrace the importance of photography and technology as vital tools in today’s market?
The truth is not all REALTORS® are created equal. Many sellers don’t realize that in today’s market ideally, they should be searching for a Real Estate agent that more closely resembles an advertising or marketing professional. Lets face it, we live in a world of imagery. Standing out is being noticed. Being noticed brings you showings. Showings bring you a buyer. Thus, magazine quality images and marketing materials are not a luxury, they are a necessity!
When using a wide angle lens for Real Estate photography, make sure that you do not select one that is “overly wide”. Besides the obvious reason of people being annoyed when they get there and realize the rooms are much smaller than pictured, super wide angle lenses can distort your architectural lines. This makes your home look less appealing online! Depending on your camera’s sensor size, 15mm should be plenty!